Lee Valentine is the Group Executive Director of Enigma, Australia’s largest regional advertising agency. During the course of his 30-year career, Lee has held leadership roles for companies such as George Patterson Bates, Foster’s, McGrath Estate Agents, and Hoyne. During this time he has built an impressive reputation as a property brand and marketing expert.
For over 15 years, Lee has specialised in place and property branding. He has worked with major Australian and international developers along-side asset owners to create recognisable landmarks across Australia. Clients have included Mirvac, Lend Lease, Frasers Property, Investa and Dexus amongst many others.
A frequent public speaker and lecturer; he has presented at Swinburne University of Technology, UTS, WorkTech Conference in Sydney and The International Urban Design Conference in Canberra. He has also appeared on SKY NEWS Real Estate and 2UE Talking Property, to discuss the future of placemaking and its social and economic benefits for both the community and developers. Lee has also authored a number of essays for The Place Economy. This comprehensive resource book discusses best practice placemaking from around the world, bringing together leading thinkers on the subjects of architecture, urban planning, property development, emotional and physical health, sustainability, philosophy and more.
Lee is passionate about the role a brand can play in creating real destinations. He firmly believes in the increased value that organisations can achieve through a considered and strategic approach to placemaking, branding and marketing. His focus is on identifying an organisation’s or project’s unique angle, what it stands for, and bringing that to life in the market. As Lee notes, “the best place branding stories in the world are not generic, they’re specific.” Lee expects he can leverage this experience to help NeuRA find solutions to some of the key challenges the Foundation is facing such as donor events, funding research and donor focused digital marketing, along with corporate partnerships. He also has ideas about the use of the Randwick building to build awareness and strengthen the NeuRA brand.
Lee holds a board position with 107 Projects. The organisation is focused on a broad range of arts and community cultural development activities that support artistic experimentation and improve access, affordability and audiences to empower artist development. 107 Projects’ philosophy and mission is to improve communities by encouraging people to live creatively. They are committed to the advancement of culture. With a social enterprise ethos, they aim to transform how the arts, business and education engage across industries, and with the wider community to create positive social change and connect emerging communities. 107 Projects is an Incorporated Association and a registered charity (DGR-1).